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Papers & Articles > Web Site Promotion > References

...Web Site Promotion

REFERENCES

1. ActivMedia (authors unknown), Real Numbers Behind Successful Website Promotion 2000, (ActivMedia Research, 2000), www.activmediaresearch.com)

2. Aldrich D. F., Mastering The Digital Market Place, (Wiley, 1999)

3. Baker M. J., Marketing Strategy and Management, (MacMillan, 1985)

4. Bayne K. M., The Internet Marketing Plan (Wiley 2000)

5. Bloor R., The Electronic Bazaar (Nicholas Brealey Publishing, 2000)

6. Carter M.P., Williamson D., Questionnaire Design, Staffordshire University, (www.staffs.ac.uk/buss/bscal/mander/m_qm/t_que/que.htm)

7. Cass T., Statistical Methods in Management, (Cassel, 1969)

8. Chaffey D., Mayer R., Johnston K., Ellis Chadwick F., Internet Marketing (Prentice Hall, 2000)

9. Costello A., Putting A Price On Publicity, (Internet.Works magazine, Issue 33, July 2000)

10. Costello A., Beyond the Banner Ad, (Internet.Works magazine, Issue 36, October 2000)

11. Creative Research Systems, Survey Design (www.surveysystem.com/sdesign.htm)

12. Cross S. A., Salient Features of Search Engines as E-Commerce Support Tools, June 2000, (www.consult-x.com/papers /searchengine_paper.htm)

13. Cutler M., Sterne J., E-Metrics, Business Metrics for the New Economy, (NetGenesis, 2000, www.netgen.com/emetrics/)

14. CyberAtlas, Small Businesses Use Online Promotion, October 2000, (http://cyberatlas.internet.com/big_picture /demographics/article/0,1323,10098_499491,00.html)

15. De Kare-Silver M., e-Shock 2000 (Macmillan, 2000)

16. Dunn D., A Brief History of Affiliate Programs, (Active Marketplace Ezine, September 21 2000, (www.activemarketplace.com/ performance/new)

17. e.Business Review, Market Places - Special Report, Business is Booming, (e.Business Review, November 2000)

18. Edlington S., Marketing Your Business On The Internet (Internet Handbooks, 1999)

19. Fleming J., Web Navigation (O'Reilly, 1998)

20. Gardyne A., Internet Success Stories, 1998 (www.aia.net.au/success)

21. Georgia Tech, Questionnaire Design (www.gatech.edu/classes/cs6751_97_winter /Topics/quest-design/)

22. Greenberg K., Analysis: Search Patterns, September 1999, (www.adweek.com/iqinteractive/000911iq_06.asp)

23. GVU Survey Results (www.searchenginewatch.com/reports/gvu.html)

24. Hof R., Browder S., Elstrom P., Internet Communities, (Business Week, 5 May 1997)

25. Hoffman D. L., Novak T.P., Advertising Pricing Models for the World Wide Web in Internet Publishing and Beyond: The Economics of digital Information and Intellectual Property, (Hurley D., Kahin B., Varian H., (eds) Cambridge: MIT Press 2000). Also at http://www.ecommerce.vanderbilt.edu/ papers/pdf/Web%20ad%20 pricing%20models%20chapter.pdf

26. Hoffman D. L., Novak T.P., When Exposure Based Web Advertising Stops Making Sense, (Harvard Business Review, May/June 2000 and at http://www.ecommerce.vanderbilt.edu/papers.html)

27. Internet Advertising Bureau, Internet Advertising Revenues Pass $2 Billion in Second Quarter 2000, October 3 2000, (www.iab.net/news/content/adrevenue100200.html)

28. Internet Advertising Bureau, IAB Advertising Effectiveness Study, (www.mbinteractive.com/site/iab/exec.html)

29. Janal D., Online Marketing Handbook, (Van Nostrand Reinehold. ITC 1997)

30. Judson B., Kelly K., Hyper Wars (Scribner 1999)

31. Kimball R., Merz R., The Data Webhouse Toolkit, (Wiley, 2000)

32. Kumar N., Internet Distribution Strategies - Dilemmas for the incumbent, Financial Times, Special Issue on Mastering Information Management, 7. Electronic Commerce, 1999 (www.ftmastering.com)

33. Lawrence S., Giles L., Accessibility of Information on the Web (Nature, Vol. 400, June 1999, pp 107-109)

34. Lynch P., Horton S., Web Style Guide (Yale University Press, 1999)

35. McDonald M., Marketing Plans Ch. 11 (Butterworth Heinemann, 1999)

36. Miller G.A., The Magical number seven plus or minus two: Some limits on our capacity for processing information. (Psychological Review, 63, 81-97, 1956)

37. Morkes J., J. Nielsen, Concise Scannable and Objective: How to Write for the Web, (www.useit.com/papers/webwriting/writing.html ,1997)

38. Nielsen J., Designing Web Usability (New Riders, 1999)

39. Nielsen J., Survey Your Users, ZDNet Developer (www.zdnet.com/devhead/ stories/articles/0,4413,2211780,00.html).

40. Oftel, Internet Use Among Small and Medium Enterprises, August/September 2000, (http://www.oftel.gov.uk/cmu/research/bint1000)

41. Pescovitz D., Join the Club, (The Standard, http://www.thestandard.com/article/display/0,1151,7311,00.html, November 15 1999)

42. Randall G., Branding (Kogan Page, 1997)

43. RealNames, Internet Survey: Internet Usage High, Satisfaction Low; Web Navigation Frustrates Many Consumers, May 2000 (http://library.northernlight.com/ FB20000531450000088.html?inid= Yzc4SAIcFEdxDXYTBmMIWgZfUUI%3D&cbx=0#doc)

44. Rosenfield L., Morville M., Inormation Architecture for the World Wide Web, (O'Reilly and Associates, 1998).

45. Schwartz E. I., Digital Darwinism (Penguin, 1999)

46. Seybold P., Customers.com (Random House, 1999)

47. The Economist, B2B Exchanges - The Container Case, (The Economist, October 21 - 27 2000)

48. Tufte E. R., Visual Explanations (Graphics Press, 1997)

49. Turban E., Lee J., King D., Chung H. M., Electronic Commerce - A Managerial Perspective (Prentice Hall 2000

50. Unknown author, Dangerous Words, What is? Text Editing Maintenance (http://kbs.cs.tu-berlin.de/ ~jutta/ht/writing/words.html)

51. WebCMO, Unveil the Segment Structure of the Web Business Promotion Market, (www.webcmo.com/report/opss1/report1.htm)

52. Workz.com, Member Survey: How Much Effort Does It Take to Get to the Top Ten? (www.workz.com/Attract/se_survey2.asp)

53. Zeff R., Aronson B., Advertising on the Internet, (Wiley, 1999)

54. Bergman K., The Deep Web: Surfacing Hidden Value, July 2000 (www.completeplanet.com)

55. Durlacher Research, Business To Business E-Commerce Report, 6 March 2000.

MARKET RESEARCH RESOURCES

M1. ActivMedia, http://www.activmediaresearch.com/

M2. Browser Watch, http://browserwatch.internet.com/stats.html

M3. Commerce Net, http://www.commerce.net/research/stats/

M4. Cyber Atlas, http://cyberatlas.internet.com/

M5. Cyber Dialogue, http://www.cyberdialogue.com/

M6. Durlacher Research, http://www.durlacher.com

M7. Forrester Research, http://www.forrester.com/ Home/0,3257,1,FF.html

M8. Frost and Sullivan, http://www.frost.com/

M9. Gartner, http://gartner4.gartnerweb.com/ public/static/home/home.html

M10. IDC, http://www.idcresearch.com/

M11. Jupiter Communications, http://www.jup.com/home.jsp

M12. Killen & Associates, http://www.killen.com/

M13. KPMG, http://www.kpmg.co.uk/kpmg/uk/index.cfm

M14. Matrix Net, http://www.mids.org/

M15. McKinsey Quarterly, http://www.mckinseyquarterly.com/ home.asp

M16. MMXI Europe, http://www.mediametrix.com/ home.jsp?language=uk

M17. MORI, http://www.mori.co.uk/

M18. Nielsen/NetRatings, http://www.nielsen-netratings.com/

M19. NOP Research Group, http://www.nopres.co.uk/

M20. NUA, http://www.nua.ie/surveys/index.cgi

M21. Survey Net, http://www.survey.net/

M22. The Economist, http://www.economist.com.

M23. The Standard, www.thestandard.com

M24. WebTop, http://www.webtop.com/

M25. Which Internet, http://www.which.net/

M26. Zona Research, http://www.zonaresearch.com/

SEARCH ENGINES - FURTHER INFORMATION

S1. About.com, http://websearch.about.com/ internet/websearch/index.htm

S2. All Search Engines (lists thousands of engines, by category), http://www.allsearchengines.com/

S3. HitsToSales - A list of search engines (approx. 1,000) - www.hitstosales.com/searchlinks.html

S4. MyComputer, http://www.mycomputer.com/searchengines.html

S5. Pay Per Click Search Engines, http://www.payperclicksearchengines.com/

S6. Sullivan D., Search Engine Watch - website and newsletter. www.searchenginewatch.com

S7. Search Engine Showdown, http://www.searchengineshowdown.com/stats/

S8. Search Engine World, http://searchengineworld.com/

S9. SuperStats, http://websnapshot.mycomputer.com/searchengines.html

SOFTWARE TOOLS AND RESOURCES USED

T1 AddWeb, search engine positioning and submission, www.cyberspacehq.com/

T2 Big Nosebird Perl scripts, http://bignosebird.com/

T3 CorelDraw, vector graphics, Corel, www.corel.com/

T4 DreamWeaver, web design, Macromedia, www.macromedia.com/

T5 Fireworks, image editing, Macromedia, www.macromedia.com/

T6 FunnelWeb site log analysis tools, www.activeconcepts.com/

T7 Project VII Design, Navbar Tutorial - DreamWeaver/Fireworks, www.projectseven.com/dreamweaver/tutorials/disjoint/index.htm

T8 WebPosition, search engine positioning and submission, www.firstplacesoftware.com/

T9 Wordtracker, keyword selection, www.wordtracker.com