Search Engines
Position Monitoring and Reporting
Know your position!
Are Search Engines an important part of your marketing strategy?
If so, you should know how your site is rated by the major engines,
and how your position changes over time.
Doing this manually would be a very laborious and tedious task.
Consult-X have automated the process and can give you regular reports
showing how you are ranked by the top 15 or so Search Engines for
your specified keywords. Just as importantly, we also show you how
your competitors are doing. This can be a powerful competitive analysis
tool. These reports act as a benchmark to evaluate the effectiveness
of promotional activities.
This process of monitoring and reporting must be done on a regular
basis and is not usually successful if conducted on a one off or
occasional basis. This is because everything is so dynamic - Search
Engines are constantly changing their methods and tactics, competitors
are always trying new things to improve their positions, and the
effects of certain changes may be slow to emerge but hard to redirect
if left too late.
The frequency of reporting depends on the nature of the business,
but typically once per month is adequate. Reports are delivered
in the form of a CD ROM or compressed zip file by email - typically
10Mb+ in uncompressed form. Consult-X provides additional advice,
either in person or over the phone to further explain the meaning
of the reports and recommend any actions to be taken.
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What we need
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